Book Review: Famous Nathan

Book Review: Famous Nathan by Lloyd Handwerker and Gil Reavill

Disclaimer:  I received a copy of this book through a Goodreads giveaway for the purpose of writing this review.  No other compensation was requested or given.

Famous Nathan

Nathan’s Famous was the number one hot dog stand in the world for several decades, and synonymous with the Coney Island experience.  It was the creation of Nathan (originally Nachum) Handwerker, an immigrant who worked his way up from grinding poverty to being a successful businessman.  This book is primarily his story, told by his grandson.

According to the book, Nathan was born in a Jewish shtetl in Galicia (now part of Poland) in 1892.  At the time, the region was occupied by Austria, and was proverbial for its inhabitants’ poverty.  His father Jacob was a shoemaker who was usually unemployed and his mother sold vegetables as a sideline whenever the chance came up.  Nathan grew up constantly hungry and early on decided he wanted to be in the restaurant business.  Over time, his hard work and good business sense got him enough money to buy passage to America in 1912.

To make it in business, you need a strong work ethic, canny business sense…and a walloping dose of good luck.  Nathan had all three, and by 1916 had learned enough English and accumulated enough savings to open his own “grab joint” selling frankfurters and lemonade from a tiny storefront on Coney Island.  His initial partner backed out when initial sales weren’t good, but Nathan found a good price point and soon became able to stay open all year, expanding the store and his menu bit by bit.

After a year or so, the initially nameless joint became “Nathan’s”, and then “Nathan’s Famous” as business boomed.  Nathan used a business philosophy of fast service, a limited menu and consistent high quality to grow his enterprise.  (This was later independently discovered by the McDonalds brothers, though the highness of quality is debatable.)

A big believer in family, Nathan brought over almost all of his clan from Europe as well as marrying and having children of his own.  He didn’t let nepotism stand in the way of good business practice, though, once firing his older brother the same day he hired him for failure to follow procedure.  He was a very hands-on manager, and ran a tight ship; his contentious personality meant that he often fought with his top workers, but it also bred loyalty.  He integrated his staff very early on and was generous with benefits, but was firmly against unions.

Nathan’s Famous was huge, and the book describes its interactions with American history.  But by the time Nathan’s sons Sol and Murray moved into management positions under him, times were changing.  The brothers had clashing ideas about where the store and its brand should be going, and did not work together well.  Coney Island was losing its place as a tourist attraction, helped along by a city planner who wanted to gentrify the area.  (Unfortunately, his plans had the opposite effect, crashing the local economy and increasing crime.)  And chain fast food places became the standard.

The original Nathan’s Famous has never closed, but is no longer in family hands, and in the modern day, it’s more famous as a hot dog brand than as a destination.

Most of the material about Nathan’s early life is derived from a single interview done with him by another of his grandsons, so should be taken with a grain of salt.  The book also talks about some Nathan’s Famous legends and whether they are based on truth or the result of a public relations campaign.

There’s quite a bit of time spent on the logistics and mechanics of running a grab joint in the early part of the Twentieth Century, which will be useful to people who have always wondered about that sort of thing.  There’s also family drama, as well as details about some of the long-time employees.

To be honest, the book never really grabbed me, but I think it will be of great interest to hot dog aficionados and those who are nostalgic for the Nathan’s Famous of yore.  Each chapter has a black and white photo heading.  Also, there are end notes (functional but lackluster) and a bibliography for further reading.

Book Review: The Marsco Dissident

Book Review: The Marsco Dissident by James A. Zarzana

It’s a Marsco world.

The Marsco Dissident

Much has changed by the last years of the 21st Century.  The rot started to set in with the Abandonment Policy (euphemized as “Divestiture”) where countries with prosperous sections and not-so-prosperous bits split off the not-prosperous sectors as “another country now, not our responsibility” and shoved any citizens they didn’t want to keep for whatever reason into the new Unincorporated Zones.  (It’s implied that even the United States did this on an unofficial basis.)  The new rich countries became the Continental Powers, while the castoffs became PRIMS.

Meanwhile, an IT startup ambitiously named “Marsco” grew into a cross between Microsoft, the Union and Pacific, and United Fruit Company.  Yes, it did eventually get to Mars, and its innovative finger disc cybernetic implants became the new status symbol.  As part of its philanthropic aims, it became the primary benefactor of PRIMS, providing food rations, some medical care, etc.

A Luddite movement also grew, primarily among the PRIMS who found themselves shut out of the modern world, starving and ridden with cure-resistant diseases.  It also found favor among some in the CP, and even associates of Marsco itself.

Eventually, the Continental Powers decided that Marsco was too powerful, and tried to nationalize it.  This was a huge mistake as the megacorporation had designed all their computers, had its own armed forces and the advantage of operating from space.  They even got PRIM armies on their side.  If that wasn’t enough, the more violent strains of the Luddites took advantage of the chaos to destroy or infect any high technology they could reach.

Now, Marsco rules what’s left of Earth’s population, just as a temporary measure until the locals can get back on their feet.  Except that it’s been a generation, and Marsco control doesn’t seem to be going away, and the Unincorporated Areas aren’t getting any better.  Certain people are beginning to realize that Marsco isn’t the solution anymore, it’s the problem….

This book is the first in a series planned for four volumes, the “Marsco Saga.”  It’s serious about the “saga” part; months or years often pass between segments of the story and I suspect by the end we’ll be reading about the grandchildren of the current characters.  It’s been a while since I’ve read a science fiction book that fits more into the “future history” subgenre than action.

The dissident of the title is Dr. Walter Miller, formerly one of Marsco’s most brilliant engineers, but now on an extended sabbatical  on his independent farm/research facility in what used to be the Sacramento Valley.  The first few chapters concern a visit to him by his daughter, Professor Tessa Miller, who teaches at a Marsco academy.  Her journey across Sac City to his grange has some interesting world-building, but then there’s no sign of a plot for a while.

Abruptly, we switch to a shuttle in the asteroid belt, and an entirely different set of characters for several chapters.  Not all of the crew or passengers manage to survive the sudden emergence of plot.

And then, it’s months later in a different part of the asteroid belt, and an Independent colony views the arrival of a mysterious Marsco deep-space craft with justifiable suspicion.  This part introduces another of our protagonists, Lieutenant Anthony “Zot” Grizzoti is one of the crew of the Gagarin, and Tessa’s ex.  He’s a specialist in hibernation technology, and knows things he can’t reveal.

Some time later, we’re in the SoAm Continental Zone, as Father Stephen Cavanaugh goes to the camp of the Nexus, the most violent of the Luddite factions, in order to retrieve two boys they’d lured away from his school for PRIMS.  A former student of his, Pete Rivers, is one of the Marsco Security personnel that escorts the priest to the area, but from there Cavanaugh must proceed on his own.   This is the tensest part of the book and could stand on its own as a novella.

With most of the characters now introduced, the story moves forward.

The best part of the book is the world-building.  Mr. Zarzana has done a lot of research, and worked out the details of the Marsco world.  The book comes with a glossary (there are some mild spoilers in this section) due to all the specialized terminology and future slang.  While some of the steps to reach this setting are dubious, it all hangs together well enough once it’s there.

However, a lot of the information is delivered in professorial lectures (Dr. Zarzana himself is a professor of English), which can get tedious.  A little fun is had with the delivery by having a precocious child do some of the lectures to show off to adults.  But too often, it comes across as “As you know, Bob….”

Many of the more interesting characters are in the book too little and some of them won’t be returning later.  I found the Tessa/Zot romance bits tepid and was irritated every time it came up.

The primary active villain, Colonel Hawkins, is planning to avenge the Continental Powers’ defeat and is working with others who want to change the balance of power, and haven’t realized just how obsessed he is.

Marsco has a lot of classism (Marsco associates on top, Sids (people who trade with Marsco) in the middle, and PRIMS on the bottom and treated as barely human), but little racism–one of the associates suddenly breaking out racist slurs shocks his colleagues and is taken as an indicator of his actual age.  Casual racism is more common among the Earth-bound.

There’s a lot of talk about rape, (including a possibly fake story about mind control rape) and a couple of attempted rapes onscreen .  Prostitution is rife in the non-Marsco areas. There’s bursts of violence, some of it dire.

This book is self-published, and the latter half starts having spellchecker typos (“site” for “sight” several times) which suggests that with books this size, the proofreader should take the job in smaller chunks.

Overall…it’s a decent beginning, but not really satisfying on its own.  A lot will depend on the next part expanding on the themes and subplots satisfactorily.  Consider this if you like detailed world-building.

Disclaimer:  I received a free copy from the author for the purpose of writing this review.  No other compensation was involved or requested.

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